About PRCI

Daughters' Day: An event as India's women power is growing, there is the complex issue of the 'missing girl'. In a modest bid to focus the positive light on the issue, PRCI celebrates Daughters' Day on June 1 - the official date of birth of late Indo-US astronaut Kalpana Chawla. We try to showcase girls who excel in education and other fields. We have adopted few girls through various established NGOs to ensure their uninterrupted education till at least SSC or High School.

World Communicators' Day: Communication and society and its communicators existed long before technology entered to expand, extend and speed up communication. To focus limelight on the contribution of communicators and the importance of communication discipline and profession, PRCI initiated World Communicators' Day to be celebrated on October 28 - the day the world's first Press Release was shot out by Ivy Lee in the US in 1906. The occasion is marked by a series of events, pan-India, including sessions on the art of press release writing fit for the contemporary multi-media world.

Social Communication: In a yet another unique initiative, PRCI launched a Social Communication campaign to deal with issues of concern to the communities around us. Our campaign - Mission Mumbai Local - was adjudged as the PR Milestone of The Year at America's PR World Awards. The campaign focused on the plight of suburban train commuters of the island city. Similarly, we met with great success in our campaign # I am Parsik Hill, I am Dying. This drive helped create enough awareness about the plundering of the hills on the outskirts of Mumbai. It was a public awareness and advocacy campaign conducted on the eve of hearing of a PIL before the national Grenn Tribunal. The Tribunal later ruled that no quarrying can be done without environment clearances.

Green Is for ever: PRCI has done away with presentation of bouquets to honour our guests. Instead, we introduced Green Certificates to be handed over to the guests at our Global Conclaves, with the promise that a sapling will be planted in the name of each of them and the plants will be maintained at designated places.

Guest Faculty Pool: To supplement and compliment the faculty at various institutes/universities teaching media and mass communication, PRCI has begun to maintain a Guest Faculty Pool. Drawn from across all communication streams, the members of the Pool visit the colleges to impart practical training and conduct case studies.

Global Conclaves: PRCI holds its annual Global Communication Conclaves each year with a different thought-provoking theme. The Conclaves go beyond the conviviality partying through Manthan sessions (introspective and insightful) in which eminent persons from different fields interact with delegates.